Read my world bookclub
Read my world is a platform that focuses on literature and spoken world, on an international level. they recently started a bookclub, where they have an open dialogue about a chosen book. for the bookclub I created the visual identity.
About the project
This project was interesting to do, because the products had to be made in a relatively short period. The bookclub had a certain launch date, so it was a strict deadline that had to be achieved. In just a few days, I created the logo, selected a font and created templates for Instagram. It had to have a familiar feeling to Read My World self, so that the users would be able to connect the two platforms and know they are related.
Techniques/skills used:
Company interview, researching, designing.
Programs used:
Adobe Illustrator.
Because of the short period of time, a good base was more fundamental than ever. I had to make sure that I had all the needed information clear as soon as possible. Before the the briefing session with the client, I made a list with questions that could help me with getting the project more clear. I zoomed primairly in on the target group, the wishes of the client, and what feeling the bookclub had to communicate to the target group.
It was clear that the bookclub had to communicatie openness and a non-elitist vibe. The client communicated that too many times people think by hearing the word ‘literature’ that it is not for them. With them I mean for younger people, form different backgrounds and races. The term literature brings out the opposite idea, and that is something that the bookclub wants to change. The visual identity has to support that vision.
Open yourself up for dialogues. only then, new knowledge will embrace you.
Emerge yourself, have the dialogue
When I thought about the project and what it needs to communicate, I immediately thought of gradients and round flow like shapes. The combination of the two, symbolize people opening up and interacting with each other. Going with wherever the conversation goes, and become at that moment a collective off like-minded people who are interested in that particular book that is been discussed at that moment.
I started experimenting with shapes and gradients, so I could capture the abstract idea of not knowing where a conversation might go. The colors are bold and vibrant. Just like the target group. Instead of using closed round solid shapes, I left an opening. With that idea, I want to communicate that there is always room for more like minded people and words that amplifies the conversation.
The shapes can be used separate or together.
The logo
For the logo I took the idea of flowing into meaningful conversations and created the logo. Since the logo had to be a blend between new and recognizable, I decided that only the word Bookclub will have a new font. ‘Read My World’ was written with the font that the platform already uses for the Read My World logo.
There are two versions of the logo. So that it is more flexible to use. One with a colorful gradient, and one that is all black. Which one will be used, depends on the content were the logo will be placed over.
The templates
After making the logo, I went on and started making the templates for Instagram. The templates contains three versions for the feed and for story. All are based on the idea of tabs. Tabs that are sometimes on top of a page in a book. It was important that the tabs didn’t took too much space, so they are not too wide. With that there is still a lot of room for the image itself.
Considering that the tabs will be placed over different types of images, I found it important to create multiple versions of the tabs, so that there will be flexibility in choosing the best one that suites the background image.
